GEDA USA Expansion & Growth
GEDA USA to Expand Service Offerings
As Summer 2015 comes to a close, GEDA USA is primed to unveil our newest direction in expansion and growth. Over the last year, along with GEDA GMBH in Germany, we have been devising the perfect way to directly distribute our equipment, providing better customer service and more competitive pricingto our customers in the process. Now, the time has come for GEDA USA to make that move, orchestrating not just distribution, but sales, engineering, project management, installation, and service for all GEDA products in the North America: the US, Canada, and Mexico.
New Facility Supports Increase in High Quality Production
Johann Sailer, GEDA’s managing director and member of the board of directors of the German Engineering Federation, has laid the groundwork for the growth of GEDA USA. In 2013, GEDA opened a massive new facility in Germany. Concerning this expansion, Sailer stated, “This investment was necessary so that we can continue to comply with high quality and production standards and meet the increasing demand in the international market. The new facility will enable us to serve our customers that require big lifts for installations and projects even faster.” We have done everything in our power to be a world leader in vertical transportation, pioneering new, innovative, state-of-the-art elevator systems that are engineered with expertise and certified to meet all the requirements of the industrial market, including customers in general construction, power, petrochemical and refining, offshore, cement, and mining. By manufacturing all of our systems in Germany, we are assuring utmost quality control
GEDA’s Commitment to the US Market
With all of our recent investment worldwide and toward becoming a strong, sole-standing presence in the US, we feel that providing direct distribution and servicing is a necessary step in our story. GEDA has a rich, 100-year history in rack and pinion industrial elevators and hoist solutions, spanning the globe and serving a huge variety of customers. “We’re here to stay, and we’re committed to the US market and US customers--to providing competitively priced, high quality vertical transportation solutions and services,” says Herb Calles, VP of GEDA USA. “We are willing to work with our clients to customer engineer the right products for their vertical transportation challenges, and making sure that they have local technical and parts replacement support for the long term.” With our recently constructed, 46,550 square foot facility in Houston, and our focus on attracting top young talent to our team, we are quite confident that we have the technical, sales, and marketing support to remain a leading contributor to the worldwide growth of industrial elevators. Our total facility area of 248,000 sq ft and our ever-growing staff of nearly 500 employees ensure that we have the necessary diversity in capabilities to take the best possible care of our customers.
Along with this new aspect of our business, our mission has become solid and clear: we will now see projects through from start to finish—from feed engineering through installation, commissioning, and turnover to the customer—and then we will provide after-market services such as maintenance, parts, and servicing/inspection through the entire life cycle of the elevator. Our offerings will be simple and direct, as we provide support to engineering firms, end users, power plants and refineries across North America. Our tight-knit team of technicians and engineers with abundant knowledge, talent, heart and experience is more than up to the task. Really, we can’t wait to implement our direct distribution and support services, because we place such huge value in our relationships with our customers and partners, and we know that the benefits of this are mutual.
“The market in the US and the Americas is the next frontier,” says Calles. And no vertical transportation provider is more fit and prepared for pioneering than GEDA.
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